British Airways, Airbus A319 – Economy Class: London Heathrow to Basel
For my return flight to Switzerland, I’ll be travelling with British Airways from London’s Heathrow airport. The main reason being that there is currently no direct service from London City airport to Basel.
Getting to the Airport
You may have noticed that there are no posts of food and no comments about the service on board this flight. That’s because there’s really nothing for me to say. With the introduction of buy on board, the airline’s interaction with the passenger is quite limited. Especially the way the BA crews go about it. I watched them during the serivce. What struck me, was that they just passed through the cabin without really saying anything much. If passengers wanted to order something, it was up to them to make sure the crew noticed them. The low cost carriers do that much better I think, because on Easyjet for example, the crews are proactively trying to make a sale. As such, the onboard sales, and with that also the airline’s brand, assume a much more prominent role.
In contrast, I must admit I found this experience on BA completely interchangeable with just about any other airline, because the service I purchased has literally been stripped down to just taking me from A to B.