A few years ago, I think it was somewhere around 2014, SAS took the decision to abolish its Business Class product on short-haul intra-European routes. Instead, it launched a new cabin concept comprising SAS Go, which is your classic Economy Class with buy on board set up, and SAS Plus, which replaced what used to be Business Class.
In SAS Plus you get more or less all the perks you can normally expect from a European Business Class product: fast track at security, lounge access, complimentary meals, etc. The only difference to other carriers appears to be that the middle seat is not left empty in SAS Plus.
GETTING TO THE AIRPORT
I depart from the office at 12h17 to catch the 12h28 train to the airport. The worst of the summer is over here in Switzerland, and although it’s a lovely, bright and sunny day, you can already feel that the sun is losing its heat and the harshness of summer.
SAS checks in on row 2 of terminal 2 in Zürich. Their handling agent is DNATA. There are self-service machines available for check-in as well. One day before the flight, I receive a text message from SAS, informing me that online check-in for the flight is open. Strangely enough though, although I can check in, I can’t upload my boarding pass to passbook.
By the time I’m through security and airside, it’s already 12h55. My flight will be boarding from gate A72. So I decide to skip the SWISS lounge and head for my gate instead to watch the movements on the apron.
Boarding for the flight starts on time and it looks as though the flight is fairly full. Before the gate agent even manages to finish his announcement, there’s already a scrum for the automatic gate readers… You’d think they’re giving it away for free.
There is no cabin divider, which I always find slightly awkward. Instead, there is a small sign attached to the aisle seat, indicating where SAS Plus ends and SAS Go begins. On today’s flight there is just the one row of SAS Plus. Leg space on row 1 is very good. I am seated on 1A. On the opposite side of the cabin, there is even more pitch between the seats and the bulkhead.
I also needn’t worry about having somebody sitting next to me, as I’m the only passenger in SAS Plus today and therefore have the whole row to myself.
The one thing that strikes me though, is that the cabin is really dirty. And it’s old dirty that has spent years maturing into grime.
There are three cabin crew. The service up front is conducted by a rather unhappy looking female just past her middle age, and a gentleman of roughly the same age who does not necessarily look happy but at least seems less unhappy than the female.
While the aircraft is on the ground, there is zero interaction between the crew and the passengers. There are no welcome drinks, no newspapers, nothing.
The flight time is announced as two hours and fifteen minutes.
In SAS Go the service is buy on board, with the exception of tea and coffee. In contrast, in SAS Plus passengers are served the full range of complimentary food and drinks available from the snack menu.
The service begins with a partially wet towel, which should probably have been served warm. Shortly after that, the cold meal is served in a rather stylish but oddly shaped square cardboard box with cutlery that looks like something they nicked from a pre-schooler.
The box contains a salad of carrots with honey glazed chicken, a yoghurt dressing and pollen sprinkles, which I still hadn’t figured out by the time I’d finished the meal.
The quality of the meal is good and so are the flavours, at least they are if you like overdosing on carrots and beets. Otherwise, I think you may have a problem. Fortunately, in SAS Plus you can order anything you like from the buy on board for free. And so, in a bid to ward off a vitamin-induced coma of too healthy food (I hope the tall, blond M. ain’t reading this…), I ask for a packet of those delectable Larsson crisps I enjoyed so much on my last flight with SAS from Shanghai back to Copenhagen…
To drink with the meal, I have a Coke Zero.
After the meal, the male cabin attendant comes to clear my box away and brings me a cup of coffee and unceremoniously plonks a small box of not really very nice chocolates in front of me.
As we approach Oslo the weather starts to deteriorate. When I left Zürich, the temperature was a balmy 27 degrees Celsius. But here in Oslo they’re expecting rain showers and a maximum temperature of only 14 degrees…
Eventually, by the time we land it’s already 16h16. My connecting flight to Haugesund will already be departing at 16h55.
I’m not really sure what to make of my SAS Plus experience. All in all, the flight was okay, I guess. And it certainly helped that I had the first row all to myself. But even so, the entire experience was kind of underwhelming and unspectacular, from the dirty cabin to the rather lacklustre service.
I think next time, if I have an alternative on European short-haul, I’ll take it.